Online and Offline Retailing

An article in The New York Times titled “Unboxed, A Data Explosion Remakes Retail” by Steve Lohr caught my eye with a fantastic example of a retailer using a cleaver online idea to drive sales instore. http://www.nytimes.com/2010/01/03/business/03unboxed.html?em The retailer is US company called Wet Seal, they have 500+ stores and sell fast fashion mostly to female teens. They have created [...]

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