10 reasons to care about the shopper

  I read a piece in retailwire titled: Ten reasons you should care about the shopper by Joel Rubinson http://www.retailwire.com/Discussions/Sngl_Discussion.cfm/13892 The article looks at the why shopper insights are important to today’s marketer or retailer. Notable points for my mind: Fifty percent or more of product and brand decisions are made in-store. The mind set [...]

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