10 reasons to care about the shopper

  I read a piece in retailwire titled: Ten reasons you should care about the shopper by Joel Rubinson http://www.retailwire.com/Discussions/Sngl_Discussion.cfm/13892 The article looks at the why shopper insights are important to today’s marketer or retailer. Notable points for my mind: Fifty percent or more of product and brand decisions are made in-store. The mind set [...]

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Traffic measurement for multichannel retailing

An article published by Experian FootFall and Hitwise outlining best practice for measuring traffic on and off line. http://www.etailtoday.com.au/Articles/tabid/54/Latest/128/Measurement-for-multichannels.aspx

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