The latest Experian Insight Report shows that the post recession consumer has drastically different spending behaviour.
▪ Over 40% of consumers believe companies are not fair to customers
▪ More than 80% of consumers are ‘increasingly aware’ of prices, but that doesn’t mean going downmarket
▪ Keen pricing, rewarding loyalty and customer service – not just lip service – will be key to winning the fight for the bounce-back consumer post-recession
For the full article http://experian.global-pressoffice.com/documents/showdoc.cfm?doc=3519
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