On-line vs In-store

I read an article in retailwire titled “Its time for retailers to transform their stores” http://www.retailwire.com/Discussions/Sngl_Discussion.cfm/13606#poll  The author Natt Fry looks into why on-line sales are outpacing in-store sales from a growth and customer satisfaction perspective. Her big four reasons for this trend were: 1) Rapid product and price comparisons available on-line 2) Growing public comfort [...]

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Realising the Potential of Retail Analytics

 I was directed to a great piece of research by Tom Davenport and the Babson Working Knowledge Research Center on the Marketing Metrics blog:   http://metricsmarketing.blogspot.com/2009/02/professor-tom-davenport-advises.html   The research explores 18 current trends and 5 future trends in retail analytics. It also looks into some of the challenges to implement analytics in retail and provides suggestions on how to [...]

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